Today, 13th March, world famous ice cream makers Ben and Jerry's have made a bold PR move and backed gay marriage. They have changed the name of their world wide ice cream Oh! My! Apple Pie! to Apple-y Ever After. This is a strong PR statement and one that has gained them international media coverage. Its a considered a bold move as its a traditional American company and gay marriage can rock the boat and splits public opinion. The PR stunt here has been backed up via social media. They have joined forces on Facebook with the gay rights charity Stonewall, inviting people to join their group and support gay marriage. Twitter was also used and support can be shown with the hash-tag #Appleyeverafter.
Supporting gay marriage is risky strategy for a company to take as people have such varying views on the subject. By changing the name and artwork on the tubs its sold in, they have created media attention. The social media aspect goes people a chance to show support and spread the message about equal marriage rights for everyone. 
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