Saturday 17 March 2012

KONY overload

 When Jason Russell created the KONY 2012 video he intended it to go viral and spread the message that Kony must be stopped. The KONY 2012 video currently has 80,803,268 YouTube views with 1,351,866 likes and 109,924 dislikes. 
 Here is were social media as a communications channel is so effective as it has enabled him to gain vast amounts of media coverage, spread his message to the world and gain support and knowledge from a previously unaware public.
http://www.youtube.com/watch?v=Y4MnpzG5Sqc

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