Prince Harry and Puma

 Prince Harry has been pictured today at an official engagement in Jamaica wearing head-to-toe Puma. This is perfect product placement and has given Puma a huge boost in press coverage and media interest. With the move to online and social forms of media, traditional media coverage is becoming less influential to brands. However with Prince Harry wearing the Puma brand, there will be national and international media coverage for the brand and it will make headline TV news slots and front page of the mornings newspapers. The engagement has already scored a banner slot on the DailyMails website and is on TheSun online as well. Here is an example of how traditional media coverage is still just as important in today's society.