The KONY 2012 video was released via YouTube to make Joesph Kony famous worldwide and rise the international profile of the destruction and murderous behaviour his organisation delivers in central Africa.
While the viral video has achieved media international media coverage and people from every corner of the globe have seen the video, the media attention that has been thrown on to Jason Russell is having an adverse effect. Jason Russell was never expecting 80million people to view the video in the first week, or for it to be the top worldwide trend on Twitter, all this coverage is great for hi cause, but it has made him instantly famous as well. The media hype surrounding him has driven him a little wild and he was arrest yesterday in L.A, drunken in his underwear performing a sex act in public. Here is where all the coverage is great for the cause but Russell has to be careful that his behaviour doesn't get more absurd and take focus away from his cause.
The news of his 'breakdown' is already worldwide and he will do well to come away from this with his cause still intact.
http://gawker.com/5894093/here-is-the-kony-2012-masturbation-meltdown-video
No comments:
Post a Comment