Where dem models at?!

 M&S have launched their new summer men's swimwear campaign. The key feature the media seem to of homed in on is the not so accidental use of Oliver Cheshire, Pixie Lotts current boyfriend. This is tried and tested form within the fashion world where a celebrity style model is used to face the campaign as it gets media coverage but its all becoming very dull. 

 I long for a real model to be used and make models model again. The over use of celebrities or models with celebrity connections is tiring. Yes, it gets more media coverage as their is a recognisable face but it takes jobs away from real models and blurs the image between models and normal people if celebrities on fronting campaigns. Celebrities are more obtainable than a model to the average woman, this creates body issues. When models modeled and celebrities didn't, there wasn't as many body issues among young women and the adverts and campaigns were  beautiful.